No pressure mechanics
No consumption streaks, drinking contests or competitive prompts to drink more.
A principle, not a campaign
Curiosity, with
care around it.
The Drink Circle is about discovery, tasting, remembering experiences and community—not about encouraging anyone to drink more.
What that means for the product
We want discovery to feel thoughtful.
Drink experiences can be personal, cultural and varied. The product is being designed to support adult interest and responsible participation while respecting individual choices, including choosing not to drink.
Choice in sharing
An experience should be private unless the person who wrote it chooses to share.
No alcohol commerce
The website does not sell, deliver or link to alcohol purchases.
Room for non-alcoholic discovery
The product direction leaves space for non-alcoholic drinks and other ways to explore.
Progress without quantity
Any future milestones should recognise curiosity, variety and thoughtful notes—never how much or how often someone drinks.
Age and local rules
The product is intended for adults of legal drinking age where they live. Age and location requirements will be defined before launch.
Take care of yourself and others.
The Drink Circle does not provide medical advice. People who choose to consume alcohol should follow the laws and guidance that apply where they are, and make choices that prioritize their own wellbeing and the safety of people around them. Legal ages and rules vary by location.
We will continue to review the product experience and community guidelines as the product develops.
Thoughtful participation matters.See how personal choice fits into the product.
Read about privacy